What is URL Shortner and how to use it ?

Vinay Shukla
Vinay Shukla Published on June 21, 2025

Sure! Here’s a rewritten and expanded version of your article in basic, easy-to-understand Indian English, with personal-style examples and a more human tone to connect better with general readers:

 

What is a URL Shortener?

Sometimes, the links (URLs) we want to share are too long, confusing, or messy. For example, have you ever tried to share a YouTube link or a product page from Amazon, and the link was so long it looked scary? That’s where a URL shortener comes to the rescue.

A URL shortener is a tool that turns a long website link into a short and simple one. It’s very helpful when you’re sharing links on WhatsApp, Facebook, Twitter (X), or Instagram bio, where space is limited or where clean links just look better.


I once had to share a Google Form link for a survey in my family WhatsApp group. The original link was so long, no one bothered to click. Then I shortened it using a free tool, and guess what? Everyone clicked and filled it out.

Apart from just shortening the link, many of these services also give you extra features like:

  • How many people clicked your link
  • Which country they came from
  • Which device they used

So, it's not just about making the link short — it's also about tracking the results like a mini marketing expert!

 

How to Use a Short URL?

It’s actually very simple — even if you’re not from a tech background. Just follow these steps:

  1. Go to any URL shortening website (like Bitly, Snipit, TinyURL, etc.)
  2. Copy the long link you want to shorten (e.g., https://www.example.com/blog/article/123/xyz)
  3. Paste it in the box where it says “Paste your URL here”
  4. Click the “Shorten” button
  5. You’ll get a short link like bit.ly/abc123
  6. Now you can copy and share that short link anywhere you like!


When I started my food blog, I wanted to share my recipe post on Instagram. But the blog link was too long. I used a short link like snipit.in/paneerrecipe — it looked cleaner, and I could even track how many people clicked on it.

 

Popular URL Shortening Services

Here are some well-known services that many people use:

  • Bitly – Very popular and also allows link tracking
  • TinyURL – Easy and free to use
  • Rebrandly – Lets you create links with your own brand name
  • Ow.ly – Part of Hootsuite, good for social media users
  • Bl.ink – Great for analytics and enterprise use
  • Goo.gl – Was Google’s service, now discontinued

Each of them has its own benefits, so you can choose based on what you need.

 

What is Snipit URL Short Service?

Snipit is a modern and easy-to-use Indian URL shortening service. It helps you convert your long, boring-looking links into short and attractive ones like snipit.in/yourname or snipit.in/sale2025.

It’s free, safe, and perfect for:

  • Sharing links on social media
  • Adding links to WhatsApp messages
  • Posting links in your Instagram bio
  • Including in your emails

Personal Tip:
I started using Snipit because I wanted a short Indian domain name that doesn’t look like it’s from a foreign website. It’s clean, fast, and helps me track my links too. Perfect for my small business promotions!

 

What is a Bio Profile?

A bio profile is a short intro about yourself that you put on your social media profiles like Instagram, LinkedIn, Twitter (X), or even your personal website.

It tells people who you are, what you do, and why they should follow or contact you.


My Instagram bio says:
"📱 Digital Marketer | Helping small businesses grow online | 📍Kolkata"

In just one or two lines, people can understand what I do.

 

How Does a Bio Profile Help Us?

Having a good bio profile is super useful — especially in today’s online world.

  1. Builds Trust – When people see a clear bio, they trust you more.
  2. Tells Your Story – A short description can say a lot.
  3. Professional Image – Makes you look serious about your work.
  4. Useful for Job & Clients – Many clients look at bios to decide if they want to work with you.


When I started offering website designing services, I updated my Instagram bio with my name, my skill, and a link to my work portfolio (shortened using Snipit!). Within a few days, I got my first client inquiry — just because they liked my bio!

 

Conclusion

To sum it up, a URL shortener is not just a fancy tech tool — it’s something that makes life easier, especially for students, creators, bloggers, and business people.

It saves space, looks clean, and helps track your link performance.

And when you combine a short URL with a strong bio profile, you’re not just sharing a link — you’re creating a brand identity online.

So next time you’re posting something on social media or sending a long link in a group, don’t forget to shorten it with a tool like snipit and make your digital life a little neater.

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