Branded Domain Name with Snipit: Why and How You Should Use It for Your Business

Vinay Shukla
Vinay Shukla Published on June 21, 2025

What is a Branded Domain Name (and Why Does It Matter)?

When you share links like bit.ly/xyz123 or tinyurl.com/offer2025, they might work—but they don’t say anything about your brand. Now imagine if you shared a link like:

offers.snipit.in/summerdeal
or
go.mybrandname.in/freecourse

Looks cleaner, right? Looks professional? That’s the power of a branded domain.

A branded domain name is simply a custom domain that belongs to you, which you use to shorten links. This makes your links more trustworthy, looks more professional, and helps you stand out online.
With Snipit, you can use your own domain name to shorten URLs instead of using a generic one. This gives your brand a stronger digital identity.


Let’s say you run an online saree store called ShreeVastra. Instead of sharing long product links or generic short links like bit.ly/saree123, you can use a branded domain like sv.shreevastra.in/diwalisale.


How Snipit Makes Branded Links Easy

Snipit is a powerful and simple-to-use Indian URL shortener. It helps you turn long links into short, beautiful, branded URLs using your own domain name.

This feature is especially useful for:

  • Businesses

  • Digital marketers

  • Agencies

  • Bloggers

  • Influencers

  • Course creators

It not only helps your brand stand out but also boosts trust and click-through rates. People are more likely to click on a link that looks clean and branded than something random or suspicious.

 

Steps to Set Up a Branded Domain with Snipit

Let’s break it down in easy steps you can follow:

 

Step 1: Buy a Domain That Matches Your Brand

You can buy a short, simple domain name that relates to your business or brand. Try:

  • GoDaddy

  • Namecheap

  • BigRock

  • Hostinger

Choose something short and memorable like:

  • go.mybrand.in

  • link.mycompany.com

  • promo.shreevastra.in

🔍 Tip: Try to keep it under 12 characters and use .in or .co for Indian brands.


Step 2: Point the Domain to Snipit Using DNS (CNAME Setup)

After purchasing the domain, log in to your domain provider (like GoDaddy). Go to the DNS management section and add a CNAME record that points your custom domain to Snipit’s domain.

Here’s what you do:

  • Host/Name: Usually @ or go

  • Type: CNAME

  • Value/Points to: Provided by Snipit (e.g., snipit.link)

Save it and wait a few hours for it to update across the internet.

🧑‍💻 Note: If this sounds too technical, your hosting or domain support can help you set up the DNS. It usually takes less than 5 minutes.


Step 3: Register Your Domain Inside Snipit

Now go to your Snipit dashboard:

  • Head to Settings

  • Look for Branded Domains

  • Enter your domain name (like go.mybrand.in)

  • Click on “Register Domain”

Your domain will be linked to your Snipit account. You can now start creating branded short links!


Step 4: Create Branded Short URLs Easily

Once your branded domain is active in Snipit, go to the URL Shortener section:

  1. Paste your long original link (like https://mybrand.com/products/summer-sarees-sale-2025)

  2. Choose your branded domain (e.g., go.mybrand.in)

  3. Type your desired custom path (e.g., diwalisale)

  4. Your final link will be: go.mybrand.in/diwalisale

You can now share this link anywhere—on Facebook, Instagram, WhatsApp, YouTube, or even in SMS marketing.

💼 Personal use case:
I run a digital marketing campaign for a tuition center. Using Snipit, I created branded short links like go.brightclasses.in/freemathdemo for all my ads. Students and parents felt safer clicking the link because it had our brand name in it—and our click-through rate went up by 40%!

 

Important Note: Enterprise Plan Required

The Branded Domain feature on Snipit is part of the Enterprise Plan. If you’re just starting with the free plan, you’ll need to upgrade your account to access this professional feature.

Why it's worth it:

  • Better trust with your audience

  • More link clicks

  • Full control over branding

  • Useful for retargeting and analytics

🧾 Think of it like investing in a virtual business card—every short link you share carries your brand name.

 

Conclusion: Why Branded Domains + Snipit = Stronger Branding

Using your own branded domain with Snipit is a simple but powerful way to stand out. Whether you're running ads, sending SMS blasts, or sharing links on YouTube or Instagram, your link now becomes part of your identity.

With just one-time setup, you can:

  • Build stronger trust

  • Look more professional

  • Improve campaign performance

  • Gain more control over how your links look and feel

So, if you're serious about building your digital brand, don't keep using random short links. Set up your branded domain with Snipit today and start sharing links that truly represent you.

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