In today’s fast-moving digital world, where everything is just a scan away, QR codes have become a powerful marketing tool. Whether you're running a small business, promoting a product, or offering a discount coupon, QR codes offer a simple and effective way to connect users with your digital content — without needing them to type or search.
To make the most of this tool, platforms like Snipit QR Code Generator allow you to easily create and manage custom QR codes for any purpose. But before we jump into how to use Snipit, let’s understand the basics.
What is a QR Code?
QR Code stands for Quick Response Code. It is a type of barcode — but unlike the traditional barcodes you see on product packaging, QR codes can store much more information and can be scanned from any direction using a smartphone camera.
A QR code is made up of square-shaped patterns, and it can hold information such as a website URL, video link, contact details, or even payment information. When a person scans the code using their phone, it instantly takes them to the desired content.
In simple terms, a QR code acts like a digital bridge — connecting the offline world to the online world within seconds.
What is a QR Code Generator Tool?
A QR Code Generator is a software or web-based tool that allows users to create QR codes for different purposes — marketing, payments, websites, contact sharing, etc. These tools help you turn your information (like a website link or YouTube video) into a scannable code that anyone can access.
With tools like the Snipit QR Code Generator, you can generate QR codes that are fully customizable. This means you can design them with your brand colors, add your logo, track how many people scanned your code, and even update the destination URL later — all from one place.
How to Use QR Codes for Digital Marketing?
Now, let’s look at how QR codes are actually used in real-world digital marketing campaigns. QR codes are extremely flexible and can be used both online and offline:
Business Cards: Add a QR code that links to your website, LinkedIn profile, or digital portfolio.
Flyers & Posters: Promote an event or offer a discount by printing a QR code that links to the registration page or a coupon.
Product Packaging: Add a code on your product box that links to a “How to Use” video or customer support page.
SMS & Email Marketing: Send a QR code in an email or SMS so the user can instantly access your landing page or download an app.
WhatsApp & Instagram: Share QR codes on stories or posts so users can scan and access special content or download offers without typing anything.
Offline Campaigns: From billboards to brochures, use QR codes to direct offline audiences to your online content.
A friend of mine runs a food delivery service in Delhi. On every food package, he prints a QR code that links to his Google Review page. Customers can just scan and leave a rating — it’s simple and effective. Within a month, his Google rating improved from 4.1 to 4.6 — all thanks to QR marketing!
Why Should You Use QR Codes in Marketing?
There are many reasons why QR codes are becoming essential in modern marketing:
Instant Access: Users don’t need to type long URLs — they just scan and get instant access to your content.
Low Cost: Creating a QR code is free or very affordable. You don’t need expensive tech or apps.
High Engagement: QR codes are interactive and catch people’s attention more easily than plain text.
Versatile Use: Can be printed, shared digitally, or used anywhere — offline or online.
Data & Tracking: If you're using a smart tool like Snipit, you can see how many people scanned your code, from where, and when.
What Are the Best QR Code Generator Services Online?
If you're looking to generate QR codes for personal or business use, here are some of the most popular tools available:
Google Chart API
This is a free tool for developers. It allows you to generate basic QR codes by creating a URL with parameters. While it doesn’t offer fancy customization or analytics, it’s great for generating simple codes for websites or text.
2. Delivr QR Code Generator
Delivr is a premium platform that offers dynamic QR codes — meaning you can change the destination URL even after printing the code. It also offers strong analytics features, such as scan location, device type, and time. Ideal for professional campaigns.
3. QR Code Monkey
One of the most popular free QR code tools online. It lets you create beautiful, colorful QR codes with custom logos. Even the free version allows basic tracking. Very beginner-friendly and great for small businesses and social media influencers.
4. Visualead
Visualead allows you to create designer QR codes — you can embed the code into an image, like a company logo or background picture. It also offers analytics and tracking features, but most advanced tools are under a paid plan.
5. Snipit QR Code Generator (Special Mention)
Snipit not only shortens URLs, but also provides an in-built QR Code Generator that integrates directly with your marketing links. With Snipit:
You can create QR codes for any short link you generate.
Each QR code is fully trackable — showing number of scans, locations, devices, and more.
You can use branded short links as QR targets, adding a more professional feel.
Custom design options help you match the QR code with your brand identity.
Secure dashboards let you manage all QR campaigns from one place.
Whether you're sharing links for a YouTube video, product page, WhatsApp group, or payment form — Snipit makes it super simple to turn them into smart QR codes with performance insights.
Tip: Snipit also offers enterprise tools, so if you’re working on a larger marketing campaign, you can manage multiple QR codes, track performance in detail, and even integrate with Google Analytics or Tag Manager.
Conclusion
QR codes are no longer just a tech novelty — they are now a core part of digital marketing strategies across industries. From restaurants and clothing brands to tech companies and influencers, everyone is using QR codes to make their communication faster, smarter, and more engaging.
If you’re looking to create and manage QR codes for your brand, tools like Snipit QR Code Generator make it easier than ever. You can not only design attractive QR codes but also track how people interact with them — giving you real-time insights into what’s working and what’s not.
So, whether you are printing flyers for a Diwali sale, promoting your latest blog post, or running an Instagram ad, don’t forget to include a QR code. It might just be the link that turns a visitor into your next customer.